Marketing, Advertising, Business and Media Executive. Client experienced. Advertising Agency background. Business Strategies, Marketing and Advertising Lecturer. Forensic Consultant. Deposition tested.

Served as an expert witness, provided litigation support in both state and federal courts, plus American Arbitration Association.

Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, media, advertising agency and client business practices, unfair and deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.  Litigation support, approximately 51.1% plaintiff and 48.9% defendant cases.

Expert consultation services for attorneys and law firms in California, Washington, New York, Nevada, Texas, Florida, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association.

More than 35 years as a strategic marketing, advertising and media professional.  I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney Productions, Security Pacific Bank), within advertising agencies, and as a client, at which several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reported to me. 

I received the California State University Ambassadors’ “Polished Apple Award” (2006 and 2008)) for teaching, mentoring and inspiring students, nominated for the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council.  I have been a member of the Advertising Club of Los Angeles since 1975, and an active board director. The club's largest membership groups are clients, media, production, creative and advertising agency executives.  The Ad Club merged with two other associations into thinkLA in 2006.  Since 1975 I have also been a member, board member and executive board member of Ad Relief (formerly Advertising Industry Emergency Fund (AIEF)), a volunteer organization of advertising executives brought together to help their colleagues in times of life crisis.   

For past 36 years, taught many subjects including Marketing Management; Business Strategies Development, Execution and Implementation; Business Strategies for Entertainment and Communication Companies; Advertising; Promotion; Integrated Marketing (IMC) and others in the graduate and undergraduate programs at the following schools and/or departments:

University of Southern California (includes Marshall School of Business, USC Annenberg School for Communication and Journalism), Pepperdine University, California State University, Northridge (CSUN), Loyola Marymount University.

Frequent guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” Orange Coast College, Pepperdine University, and in USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business.

Taught spring semester, 2010 concurrently at University of Southern California (USC) and California State University, Northridge (CSUN). Taught fall 2010, spring 2011 at USC, spring 2011 at UCLA.

Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars and webinars:

• “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,”
• “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011,”
• “Cuba: Insights, Keys and Observations in its Marketing and Advertising,”
• “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples,”
• Preparing upcoming “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices,” in Kuala Lumpur and Bangkok (2012).